For a better experience, click the Compatibility Mode icon above to turn off Compatibility Mode, which is only for viewing older websites.

Careers at Drexel

Drexel University is an Equal Opportunity/Affirmative Action employer that welcomes individuals from diverse and neurodiverse backgrounds and perspectives, and believes that an inclusive and respectful environment enriches the University community and the educational and employment experience of its members. The University prohibits discrimination against individuals on the basis of race, color, national origin, religion, sex, sexual orientation, disability, age, status as a veteran or special disabled veteran, gender identity or expression, genetic information, pregnancy, childbirth or related medical conditions and any other prohibited characteristic. Please visit our Policies page to view all University policies related to Human Resources and News and Announcements for workplace postings.

Background investigations are required for all new hires as a condition of employment, after the job offer is made.

Please note, the city of Philadelphia has mandated the COVID-19 vaccination for all Universities. More information can be found in the COVID-19 Vaccination Policy.

Associate Director, Paid Media

Apply now Job no: 498566
Work type: Full-Time
Location: University City - Philadelphia, PA
Categories: Drexel University

Job Summary

The Associate Director, Paid Media will play a key role in executing the paid marketing strategy for both recruitment and brand marketing efforts initiated on behalf of the Division of University Marketing and Communications, as well as for colleges, schools, and other administrative units. Working in tandem with a dedicated Marketing Project Manager, this key leadership position will be responsible for managing relationships with the University’s agencies-of-record (and spearheading new and disparate strategic partner RFP processes).

They will work both independently and cross-functionally with the graduate strategy, market research/analytics, marketing technology, digital strategy, brand/governance, creative, university engagement, invoicing/accounting, and undergraduate strategy sub-functions within the Office of Marketing Communications.

The Associate Director is responsible for all aspects of all in-house media buying, including media research, contract negotiation, creative deadlines, ad trafficking, proof of performance and invoicing. In addition, the Associate Director will act as primary liaison with agencies of record to “own” the full gamut of paid media efforts on behalf of the University. They will also assist with the management of finance and accounting needs for the department.  This includes responsibility for accounting, monthly reports, month-end reconciliation, forecasting, budgeting, and ROI reporting.

Essential Functions

  • Develop media research strategy for each paid marketing campaign for both face-to-face and online LeadGen campaigns, using key target market demographics and psychographics as provided by Strategy teams. Tactics will include digital (social, display, etc.) as well as traditional (radio, TV, print) media.
  • Research general and targeted media outlets to support each school/portfolio.
  • Media planning and buying: placement of conversion-driven direct-to-consumer marketing with an emphasis on online marketing (solo emails, banners, eNewsletters, etc.) as well as traditional direct response media, such as print, direct mail, etc. Work with external vendors to negotiate and purchase media in the agreed-upon media plan by portfolio.
  • Traffic and evaluate online media buys through Drexel’s ad tracking software and assist with campaign testing and analysis. Assess ROI and other key success metrics on marketing spends.
  • Work closely with finance and marketing teams to develop monthly and annual budgets and forecasts.
  • Manage relationships (including weekly status meetings and additional meeting cadences) with Drexel’s agencies of record for all digital and traditional media. Liaises with strategy team, as well as colleges/schools to handle agency-led reporting calls and campaign post-mortems.
  • Liaise with finance and budget personnel to help manage the marketing budgets within accounting systems and monitor against actuals within marketing campaign management systems
  • Working in tandem with Marketing Project Manager, serve as essential Ambition Can’t Wait team lead in liaising with AOR to execute on 7+-month media flight in all target markets, making optimizations to media to maximize metrics along the way.
  • Spearhead RFP processes on behalf of the Office, working with Office of Procurement and other divisions as needed.
  • Prepare and present results decks to team leadership, as well as to leadership of the academic and administrative units throughout the university.

Required Qualifications

  • Minimum of a Bachelor’s Degree in business, marketing, accounting or related field of study.
  • Minimum of 3 years of experience in media buying, specifically digital media.
  • Experience with marketing performance reporting and data analytics.
  • Ability to perform in a fast-paced environment and manage multiple projects simultaneously.
  • Strong written and communication skills.
  • Excellent capabilities with Excel.

Preferred Qualifications

  • Must be deadline-focused.
  • Must be motivated and proactive problem-solver.
  • Strong teamwork and collaboration skills.

Location

University City, Philadelphia PA

Additional Information

This position is classified as Exempt with a salary grade of L. For more information regarding Drexel’s Professional Staff salary structure, https://drexel.edu/hr/career/ducomp/salstructure/

Special Instructions to the Applicant

Please make sure you upload your CV/resume and cover letter when submitting your application.

Review of applicants will begin once a suitable candidate pool is identified.

#CB

Advertised: Eastern Daylight Time
Applications close: Eastern Daylight Time

Back to search results Apply now Refer a friend

Share this:

| More

Drexel University, in compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) publishes the Drexel University Security & Fire Safety Annual Report for current and prospective students and employees. This report contains important safety information and crime statistics for the previous three years. These statistics pertain to reported crimes that have occurred on campus, in certain non-campus buildings or properties that are owned or controlled by Drexel University, and on public property within, or immediately adjacent to and accessible from the campus.

Printed copies of this report are also available by calling the Public Safety Administrative Office, 215.895.1550.

Additional information about the services provided by the Drexel University Department of Public Safety can be obtained by visiting their website.

Position Type

Work type

Locations

Philadelphia

Categories

Organization