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Careers at Drexel

About Drexel University

Located in the heart of Philadelphia, Drexel University is a world‐class, comprehensive, R1 research institution and a global leader in experiential education. For more than 100 years, our renowned Cooperative Education (co-op) program has enabled students to gain professional work experience before they graduate, setting them apart from their peers.

Committed to becoming the nation’s most civically engaged university, Drexel supports engagement along three dimensions: research and academic programs that directly benefit communities, business practices that support equitable local and regional economic development, and public service by students, faculty, and staff. Our engagement is long‐term, multigenerational, and fundamental to the University’s mission, heritage, and future.

At Drexel, we are devoted to fostering an inclusive and welcoming environment that promotes healthy lifestyles and is based on integrity, trust, and respect. We center equity, inclusion and belonging, and incorporate an anti‐racism approach to our strategic plan, organizational systems, policies and structures.

Drexel offers its highly engaged faculty and professional staff a comprehensive and world‐class benefits package that includes generous vacation and paid time off as applicable (including civic engagement days), up to an 11% 403(b) Retirement Plan match with immediate vesting, and remote and flexible work options for many roles. Our exceptional medical plans include domestic partner and fertility assistance and our award‐winning A Healthier U wellness program. In addition, faculty and professional staff at Drexel enjoy free tuition for themselves and their dependents for Drexel degree programs, certification, and non‐certification programs. And as part of the tuition offering to employees, Drexel participates in a tuition exchange program for dependents with other higher education institutions. These are just a sample of our extensive benefit offerings. Please see this Benefits Brochure for more information.

Director of Student Recruitment, School of Education

Apply now Job no: 500323
Work type: Full-Time
Location: University City - Philadelphia, PA
Categories: Drexel University, School of Education

Job Summary

The Director of Student Recruitment, School of Education is responsible for engagement and recruitment of prospective students, growing applications and yield of programs, and coordinating comprehensive recruitment activities, including assisting in the development and execution of a comprehensive recruitment plan and coordination of targeted recruitment and marketing tactics for all national and international outreach efforts for the School of Education (SoE) at Drexel University. The Director will lead efforts and produce outcomes that will result in increased applications, enrollment growth, increased diversity, selectivity, and rising yields. The Director reports to the Dean of the School of Education and will work with the department heads, program managers, advisors, program directors, and school leadership to ensure a comprehensive approach to the recruitment and admission of students into School of Education programs.

The Director is expected to be a student-focused professional with knowledge of regional, national, and international recruiting and marketing trends in higher education enabling them to increase enrollment and the quality of students across all SoE programs.

Essential Functions

  • Develop and implement recruitment strategies, outreach communications, recruitment events and oversee the enrollment process for undergraduate, graduate and certificate programs at the SoE
  • Represent the School of Education professionally and ethically by engaging and participating at external domestic and international recruiting events, meetings, and conferences, including delivery of promotional presentations to diverse audiences 
  • Establish and maintain collaborative, cooperative relationships with feeder institutions and key faculty and staff partners across campus, including Department Heads, program directors, and the Office of Enrollment Management and Student Success, to highlight all SoE programs.
  • Conduct quantitative and analytical evaluations of all enrollment and recruitment efforts to measure their effectiveness
  • Collaborate with school leadership and Drexel University enrollment offices to analyze demographic trends and anticipate recruitment needs, coordinate recruitment and marketing activities including promotional materials for SoE and recruitment-related web content and social media. 
  • Possess superior writing skills in order to create printed and online recruitment marketing materials in collaboration with Director of Marketing, and to be responsive to extensive email communication
  • Respond to extensive email and telephone program inquiries from prospective students and ensure accurate and timely processing of student communication and applications through the Customer Relationship Management System
  • Outreach to traditional and non-traditional student markets
  • Serve as the main point of contact for admissions, respond to inquiries, and represent the SoE at Drexel University-sponsored recruitment events and meetings 
  • Establish and help to achieve enrollment goals and objectives for all students
  • Communicate unique program benefits, admission processes/requirements and financial planning/scholarship information 
  • Develop processes to capture and assess stakeholder input related to the effectiveness of outreach and recruitment strategies.
  • Develop an extensive understanding of the College's academic programs, facilities, faculty, academic support staff and initiatives as well as of the University's in order to provide prospective and admitted students and parents with an understanding of academic majors, admission procedures, scholarship opportunities, and other subjects of concern to prospective students.
  • Develop, coordinate, host and manage volunteers at the SoE recruitment events such as campus visits, fairs and virtual sessions (on-campus and off-campus)
  • Cultivate relationships with various stakeholders outside of the SoE, including other colleges and schools at Drexel
  • Assist with the creation of promotional programming and materials that generate interest in SoE undergraduate and graduate education programs
  • Monitor and disseminate information regarding the application process
  • Provide frequent data reports for dissemination amongst SoE leadership, faculty grant projects, year-end reports, accreditation and other related functions.
  • Manage recruitment budget.
  • Support graduation and end-of-year activities at the SoE and other program initiatives as required

Required Qualifications

  • A Masters Degree in either Marketing, Business, Communications, International Relations, or a related discipline.
  • Five years of higher education experience, with demonstrated professional experience in developing innovative recruitment strategies, data-driven admissions, and effective communications.
  • Flexible, collaborative and have a desire to work with diverse populations, including traditional and non-traditional (e.g., career changers, adult learners w/families, etc.), international and online students.
  • Ability to analyze data and use data to make data-driven decisions.
  • Ability to travel (domestically and internationally) to external events and professional meetings and ability and willingness to work non-standard/varied work hours as required.  Able to work on weekends and evenings, travel frequently, have reliable transportation and a valid driver's license.
  • Experience using creative and innovative strategies to recruit a diverse student body for both undergrad and grad degree and non-degree programs.
  • Experience developing recruitment initiatives and creating recruitment plans for online and on-campus programs.
  • Effective presentation skills as well as communication skills in writing and public speaking.
  • Position requires the ability to stand, reach and lift at least 50 lbs.
  • Experience working with graduate/professional student populations.
  • Well-organized, self-starting, quick-learning and hard-working multi-tasker who can thrive in a fast-paced, complicated, ambitious, and collegial environment.
  • Strong interpersonal skills to succeed in extensive one-on-one situations and presentations to larger group gatherings of prospective students, parents, and online constituencies. The successful candidate will have the interpersonal skills necessary to develop and work with an extensive network of academic leaders, faculty, and administrators.
  • Demonstrated knowledge of trends and new developments in the higher education marketplace for education school programming, and innovative approaches to marketing such programs.
  • Strategic thinker who can proactively lead recruitment efforts to position Drexel’s School of Education as competitive in the higher education market.

Preferred Qualifications

  • Experience working with non-degree offerings, such as certificates.
  • Survey, evaluation, assessment, and analytic skills
  • Knowledge of student lifecycle management
  • Knowledge and understanding of higher education laws, regulations, policies, procedures, and standards.
  • Social media outreach skills (Instagram, Facebook, LinkedIn)
  • Ability to effectively manage volunteer and student workers
  • Demonstrated effectiveness in involving stakeholders (students/alumni/faculty) in the recruitment process
  • Experience with international, undergraduate, and graduate students, adult learners and alumni
  • Experience with higher education software systems such as: Banner, Hyperion, Qualtrics, Slate, SalesForce, and Centralized Application Service (CAS), application management systems

Physical Demands

  • Typically sitting at a desk/table
  • Position requires the ability to stand, reach and lift at least 50 lbs.


  • University City.

Additional Information

Special Instructions to the Applicant

  • Please make sure you upload your CV/resume and cover letter when submitting your application.
  • Review of applicants will begin once a suitable candidate pool is identified.

Advertised: Eastern Standard Time
Applications close: Eastern Standard Time

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Drexel University is an Equal Opportunity/Affirmative Action employer that welcomes individuals from diverse and neurodiverse backgrounds and perspectives, and believes that an inclusive and respectful environment enriches the University community and the educational and employment experience of its members. The University prohibits discrimination against individuals on the basis of race, color, national origin, religion, sex, sexual orientation, disability, age, status as a veteran or special disabled veteran, gender identity or expression, genetic information, pregnancy, childbirth or related medical conditions and any other prohibited characteristic. Please visit our Policies page to view all University policies related to Human Resources and News and Announcements for workplace postings.

Background investigations are required for all new hires as a condition of employment, after the job offer is made.

Please note, the city of Philadelphia has mandated the COVID-19 vaccination for all Universities. More information can be found in the COVID-19 Vaccination Policy.

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Printed copies of this report are also available by calling the Public Safety Administrative Office, 215.895.1550.

Additional information about the services provided by the Drexel University Department of Public Safety can be obtained by visiting their website.

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