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Careers at Drexel

About Drexel University

Located in the heart of Philadelphia, Drexel University is a world‐class, comprehensive, R1 research institution and a global leader in experiential education. For more than 100 years, our renowned Cooperative Education (co-op) program has enabled students to gain professional work experience before they graduate, setting them apart from their peers.

Committed to becoming the nation’s most civically engaged university, Drexel supports engagement along three dimensions: research and academic programs that directly benefit communities, business practices that support equitable local and regional economic development, and public service by students, faculty, and staff. Our engagement is long‐term, multigenerational, and fundamental to the University’s mission, heritage, and future.

At Drexel, we are devoted to fostering an inclusive and welcoming environment that promotes healthy lifestyles and is based on integrity, trust, and respect. We center equity, inclusion and belonging, and incorporate an anti‐racism approach to our strategic plan, organizational systems, policies and structures.

Drexel offers its highly engaged faculty and professional staff a comprehensive and world‐class benefits package that includes generous vacation and paid time off as applicable (including civic engagement days), up to an 11% 403(b) Retirement Plan match with immediate vesting, and remote and flexible work options for many roles. Our exceptional medical plans include domestic partner and fertility assistance and our award‐winning A Healthier U wellness program. In addition, faculty and professional staff at Drexel enjoy free tuition for themselves and their dependents for Drexel degree programs, certification, and non‐certification programs. And as part of the tuition offering to employees, Drexel participates in a tuition exchange program for dependents with other higher education institutions. These are just a sample of our extensive benefit offerings. Please see this Benefits Brochure for more information.

Associate Director, Marketing Strategy

Apply now Job no: 500547
Work type: Full-Time
Location: Hybrid/Flexible Work Arrangement
Categories: Drexel University, University Communications

Job Summary

Under the newly minted division of University Marketing & Communications, the Office of Marketing Communications creates proactive, innovative, and comprehensive marketing, communications and branding strategies that highlight Drexel’s academic strengths and research, while emphasizing the value and potential of the experiential education model. The Office of Marketing Communications works closely with colleges, schools, academic and administrative staff throughout the University to create comprehensive marketing and communications strategies that serve the University’s overarching branding, recruitment and retention goals to meet or exceed the enrollment and revenue objectives. The Office of Marketing Communications defines, protects, and disseminates the Drexel University brand while clearly illustrating its unique value proposition.
The Associate Director, Marketing Strategy will play a key role, working both independently and cross-functionally with the Executive Director, Marketing Strategy, various units across the Office of Marketing Communications and Drexel University as a whole. They will execute the vision and marketing strategy of the Executive Director by employing numerous marketing tactics and provide support for events and/or other initiatives.
The associate director, marketing strategy will have a solid understanding of multi-channel marketing and will excel in collaboration, communication and relationship building. They will contribute to and execute marketing strategies that are grounded in research and best practices for both external and internal audiences. They will work with the internal marketing communications teams to implement media plans, creative development, metrics reporting and market research. They will serve as the day-to-day point of contact for college, school, academic and administrative stakeholders to provide support for marketing and communication projects.

Essential Functions

  • Work with internal media team and external media agencies to execute media plans and strategies including trafficking, tracking and evaluation of media placement performance. 
  • Serve as day-to-day liaison with key college, school, academic, administrative and University partners, supporting all areas of marketing and communications.
  • Work with internal marketing communications teams to execute the strategic direction for all media, collateral, content and assets for website, ad campaigns, events, related publications other marketing communication tools.
  • Work with creative team to assist in devising messaging and creative strategy for assigned portfolio.
  • Monitor, track and prepare reports and metrics regarding media placement performance for evaluation by Executive Director.
  • Lead informational meetings and follow up on actions items with colleges, schools, academic, and administrative staff as necessary.
  • Assist with market research on competing programs and new program opportunities.
  • Work with the web team to maintain updated website presence for the assigned portfolio.
  • Work with events/project management team on planning, set-up and execution of events/sessions related to assigned portfolio(s).
  • Hire, train and supervise co-op student when available. May supervise other staff, work-study or part-time students for projects as needed. Other assigned projects as necessary.

Required Qualifications

  • Bachelor's degree in marketing, communications or related discipline or Equivalent
  • 5+ years of experience in communications and marketing related fields.

Preferred Qualifications

  • Proven knowledge of marketing principles, market research, online behaviors, trends and technologies to identify and recommend communication strategies
  •  Advertising Agency or higher education marketing experience preferred.
  • Experience in marketing operations, advertising, media buying, or related analytical field.
  • Effective project management, organizational (attention to details are essential) and time management skills to handle multiple assignments simultaneously.
  • Experience with marketing performance reporting and data analytics software.
  • Proven examples of working cross-functionally to support multiple business units/stakeholders.
  • Ability to manage a heavy volume of a deliverables in a deadline driven environment.
  • Experience with Adobe products (InDesign, Dreamweaver, Illustrator, Adobe Photoshop) and Microsoft products (PowerPoint, Outlook, Word, Excel).
  • Customer research and segmentation experience a plus.
  • Must be self-motivated, confident, energetic, flexible, and creative. Proven ability to take initiative and work both independently and in a team.
  • Strong written and communication skills.
  • Strong teamwork and collaboration skills.

Physical Demands

  • Typically sitting at a desk/table


Hybrid/Flexible work arrangement

Additional Information

This position is classified as exempt with a salary grade of K. For more information regarding Drexel’s Professional Staff salary structure,

Please review the Benefits Brochure for some information on our benefits offerings.

Special Instructions to the Applicant

Please make sure you upload your CV/resume and cover letter when submitting your application.

Additional Required Documents

  • List other required documents

Review of applicants will begin once a suitable candidate pool is identified.





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Applications close: Eastern Daylight Time

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Drexel University is an Equal Opportunity/Affirmative Action employer that welcomes individuals from diverse and neurodiverse backgrounds and perspectives, and believes that an inclusive and respectful environment enriches the University community and the educational and employment experience of its members. The University prohibits discrimination against individuals on the basis of race, color, national origin, religion, sex, sexual orientation, disability, age, status as a veteran or special disabled veteran, gender identity or expression, genetic information, pregnancy, childbirth or related medical conditions and any other prohibited characteristic. Please visit our Policies page to view all University policies related to Human Resources and News and Announcements for workplace postings.

Background investigations are required for all new hires as a condition of employment, after the job offer is made.

Please note, the city of Philadelphia has mandated the COVID-19 vaccination for all Universities. More information can be found in the COVID-19 Vaccination Policy.

Drexel University, in compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) publishes the Drexel University Security & Fire Safety Annual Report for current and prospective students and employees. This report contains important safety information and crime statistics for the previous three years. These statistics pertain to reported crimes that have occurred on campus, in certain non-campus buildings or properties that are owned or controlled by Drexel University, and on public property within, or immediately adjacent to and accessible from the campus.

Printed copies of this report are also available by calling the Public Safety Administrative Office, 215.895.1550.

Additional information about the services provided by the Drexel University Department of Public Safety can be obtained by visiting their website.

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Division / College