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Careers at Drexel

About Drexel University

Located in the heart of Philadelphia, Drexel University is a world‐class, comprehensive, R1 research institution and a global leader in experiential education. For more than 100 years, our renowned Cooperative Education (co-op) program has enabled students to gain professional work experience before they graduate, setting them apart from their peers.

Committed to becoming the nation’s most civically engaged university, Drexel supports engagement along three dimensions: research and academic programs that directly benefit communities, business practices that support equitable local and regional economic development, and public service by students, faculty, and staff. Our engagement is long‐term, multigenerational, and fundamental to the University’s mission, heritage, and future.

At Drexel, we are devoted to fostering an inclusive and welcoming environment that promotes healthy lifestyles and is based on integrity, trust, and respect. We center equity, inclusion and belonging, and incorporate an anti‐racism approach to our strategic plan, organizational systems, policies and structures.

Drexel offers its highly engaged faculty and professional staff a comprehensive and world‐class benefits package that includes generous vacation and paid time off as applicable (including civic engagement days), up to an 11% 403(b) Retirement Plan match with immediate vesting, and remote and flexible work options for many roles. Our exceptional medical plans include domestic partner and fertility assistance and our award‐winning A Healthier U wellness program. In addition, faculty and professional staff at Drexel enjoy free tuition for themselves and their dependents for Drexel degree programs, certification, and non‐certification programs. And as part of the tuition offering to employees, Drexel participates in a tuition exchange program for dependents with other higher education institutions. These are just a sample of our extensive benefit offerings. Please see this Benefits Brochure for more information.

Suspension of Drexel University's Contribution into 403(b) Retirement Plan

As communicated on Oct. 10, Drexel University is suspending its contributions to employee retirement plans for calendar year 2025 as part of its multi-year plan to build financial resilience. Drexel is continuing to monitor the situation and will share updates as they become available for calendar year 2026.

Director, Web Strategy

Apply now Job no: 504880
Work type: Full-Time
Location: University City - Philadelphia, PA
Categories: Drexel University, University Communications

Job Summary

Under the newly minted division of University Marketing & Communications, Marketing Communications creates proactive, innovative, and comprehensive marketing, communications and branding strategies that highlight Drexel’s academic strengths and research, while emphasizing the value and potential of the experiential education model. Marketing Communications works closely with colleges, schools, academic and administrative staff throughout the University to create comprehensive marketing and communications strategies that serve the University’s overarching branding, recruitment and retention goals to meet or exceed the enrollment and revenue objectives. Marketing Communications defines, protects, and disseminates the Drexel University brand while clearly illustrating its unique value proposition.

The Director of Web Strategy is a key leadership role within Marketing Communications, responsible for driving the University’s website-focused digital strategy, managing centralized web governance, and ensuring the successful implementation of projects supporting the University's web community. This role will place a significant emphasis User Acceptance Testing (UAT) to guarantee high-quality, accessible, and user-centered web experiences that align with institutional priorities.

Working as a strategic bridge between Marketing, University Web personnel, and Drexel IT, the Director will oversee the testing and validation of web components, CMS processes, and digital content to ensure performance, functionality, and compliance with digital accessibility standards.

This is a hybrid role working primarily in-person.

Essential Functions

  • Oversees a team of two including an Instructional Designer and Web Product Coordinator ensuring collaborative workflows and clear testing protocols.
  • Lead the creation, refinement, and execution of development testing strategies, including functional, regression, and performance testing for new web components and features.
  • Oversee UAT processes to validate that delivered web products meet business requirements, user needs, and quality standards. 
  • Collaborate regularly with IT to enhance CMS components, streamline workflows, and simplify user experiences.
  • Define, coordinate, and document UAT procedures for CMS features to ensure seamless content management and user interactions.
  • Help lead governance for University-wide SEO and Google Analytics, ensuring accurate data tracking through Google Tag Manager.
  • Validate tracking implementation through rigorous testing during site launches and campaign rollouts. 
  • Campaign Performance & Event Tracking Coordinate with internal clients, web teams, and vendors to verify proper event tracking setup for marketing campaigns, ensuring all tracking elements are tested and functional prior to launch.
  • Digital Accessibility Leadership With the Digital Accessibility Coordinator oversee the University's digital accessibility initiatives in collaboration with legal counsel and IT. Help plan remediation efforts and tracking. Engage with outside vendors and assist with product administration and analytics.
  • Cross-Departmental Support Provide coverage for the Director of Web Development as needed, offering leadership for ongoing projects, especially during critical development and testing phases.

Required Qualifications

  • Minimum of Bachelor's Degree in Computer Science, IST, Media Arts and Design, or equivalent experience or the equivalent combination of education and work experience. 
  • Minimum of 5 years of related experience.
  • Proficiency in HTML and CSS; familiarity with JavaScript and jQuery.
  • Experience with content management systems (i.e. Sitecore, Drupal, WordPress, etc.).
  • Ability to work in a fast-paced environment while maintaining an attention to detail.
  • Ability to work independently and/or collaboratively on concurrent multiple projects.
  • Ability to diplomatically communicate with clients via email and in person.
  • Experience working independently/collaboratively strategically to achieve long term goals.
  • Ability to work evenings and weekends as required (these are pre-planned).

Preferred Qualifications

  • Experience with CMS development workflows and front-end web technologies.
  • Familiarity with Google Analytics 360, Google Tag Manager, and SEO best practices.
  • Certifications or experience in QA or User Acceptance testing.

Location

  • University City - Philadelphia, PA

Additional Information
This position is classified as Exempt, grade M. Compensation for this grade ranges from $75,200 - $112,790 per year. Please note that the offered rate for this position typically aligns with the minimum to midrange of this grade, but it can vary based on the successful candidate’s qualifications and experience, department budget, and an internal equity review.

Applicants are encouraged to explore the Professional Staff salary structure and Compensation Guidelines & Policies for more details on Drexel’s compensation framework. For information about benefits, please review Drexel’s Benefits Brochure.

Special Instructions to the Applicant
Please make sure you upload your CV/resume and cover letter when submitting your application.

A review of applicants will begin once a suitable candidate pool is identified.

Advertised: Eastern Daylight Time
Applications close: Eastern Daylight Time

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Drexel University is an Equal Opportunity/Affirmative Action employer that welcomes individuals from diverse and neurodiverse backgrounds and perspectives, and believes that an inclusive and respectful environment enriches the University community and the educational and employment experience of its members. The University prohibits discrimination against individuals on the basis of race, color, national origin, religion, sex, sexual orientation, disability, age, status as a veteran or special disabled veteran, gender identity or expression, genetic information, pregnancy, childbirth or related medical conditions and any other prohibited characteristic. Please visit our Policies page to view all University policies related to Human Resources and News and Announcements for workplace postings.

Background investigations are required for all new hires as a condition of employment, after the job offer is made.

Drexel University, in compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) publishes the Drexel University Security & Fire Safety Annual Report for current and prospective students and employees. This report contains important safety information and crime statistics for the previous three years. These statistics pertain to reported crimes that have occurred on campus, in certain non-campus buildings or properties that are owned or controlled by Drexel University, and on public property within, or immediately adjacent to and accessible from the campus.

Printed copies of this report are also available by calling the Public Safety Administrative Office, 215.895.1550.

Additional information about the services provided by the Drexel University Department of Public Safety can be obtained by visiting their website.

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